HINTERKIND

Create a published artifact (amongst a variety of other necessary elements, touchpoints, and media) that meaningfully utilizes the individuals featured in the Swiss International Style to craft a substantive outcome, driven by a unified vision and strategy, executed by the consent and collaboration of the team. The published artifact will likely be the central aspect of a broader conceptual vision and scope of execution. Designers of the Swiss International Style include: Richard Paul Lohse, Emil Ruder, Dorothea and Armin Hofmann, Josef Muller Brockmann, Herbert Matter, Rudolph de Harak, Ladislav Sutnar, Adrian Frutiger, Wim Crouwel, Max Nill, Otl Aicher, and Jan Tschichold.

We began by diving deep into researching the Swiss International Style and the designers associated with the style. Focusing on the core philosophies of the designers as well as their visual style, we began word mapping, drawing connections, and searching for common themes and ideas.

With these ideas of education and universal communication still fresh in our minds, we began to converge in the design process. We then began to ideate what our published artifact might look like, and how we might channel the philosophies of the Swiss International Movement into a published artifact. After rigorous ideation, our team decided to embody our project as a two-week summer art camp. This camp would be hosted in Asheville, on the former campus of Black Mountain College, a prestigious school of art and design that was the first to bring Swiss design principles to the American South.

My Role:

Brand Identity

At the core of Camp Hinterkind is the belief that every child has an intuitive spark of creativity. Camp Hinterkind exists to preserve, cultivate, and encourage that spark.